Growing Your Business Online With Right Marketing Tactics

Building your brand is an extremely fundamental part of online marketing, but one strategy alone won’t get your results as fast as you might like. To understand more about how to get your brand noticed, read below. You will find some tips on internet marketing which is crucial if you really want the best for your company.

If you are looking for more information, it may be best to reach out to professionals who make a living in this type of marketing. If you find a professional marketing platform, you will be able to find specific steps, or tactics that will lead to the particular goal you are trying to achieve.

They can help you to achieve the type of profile you want your visitors to see and what type of things you can do to entice them to become a consumer. Once you turn this visitor into a consumer, especially a happy consumer, they can then become an advocate for your company. At that point it may be time to make sure your social marketing campaigns, if any, are in order.

Social marketing is a huge tactic in this industry. Facebook, twitter, Instagram, etc. are great for connecting with your customers, connecting with potential customers and marketing your products or whatever your company is offering. If you have a customer that may be unhappy, you can reach out to them directly to correct the issue and potentially make them happier consumer the 2nd time around and to make sure that the issue you had with them doesn’t happen to another person.

Make sure you do your research and you find a company that can help you with results. Marketing isn’t an easy thing to do for everybody and you can always learn with the help of marketing experts.

Content Marketing Trends for Business Owners in 2017

As we approach 2017, its interesting to think about where were headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for whats ahead but in todays fast-changing world, what does that look like?

Below are some content marketing trends youll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. Thats why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.”  Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you dont build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, its vital you understand who your ideal target market is. Theres no point in investing your time and money into marketing when you dont have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasnt, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

Develop Content Ideas that Align with Sales Goals. Heres some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.
o Get 50 new leads a month into our sales funnel.
o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

Business Notebooks Guide

Business notebooks are capable of empowering every business or companies. These can be proposed for a set of completely operational workers, one which is well structured and all set to meet every need of today’s enormous technological challenges. This will create personnel that are unified, well connected and absolutely structured for the current work place.

The Laptops are high-tech communication equipment. These complicated devices are supreme for every business applications like record keeping, presentations, wireless networking, and instant communication.

Laptops must be a crucial constituent in every company’s on the whole business approach. They should also be on the companys list of achievements as they will just be the cutthroat edge your company desires to boost manufacture and then beat the competition.

Buying any kind of high tech processor will be a true challenge. In this case, Laptops are also no exceptions to this rule. Also, the Notebook technology changes continually. Every two years or so there is a new breed of notebooks and technology that is released. For this keeping an update of all latest advances about technology isnt a simple job.

For the first point ever in history, the notebooks are outselling the desktop. The Notebooks are now getting faster, smaller and are nearly matching the functionalities and performance levels of a desktop computer.

The Laptops are fast becoming better connected and the most high class notebooks come with the Wi-Fi connections. Most of them have the tri-mode 802.11a/b/g wireless system. Recent models like Ultra-Portable VAIO VGN-T350P from Sony have raised the bar with a feature called ‘Built-in Cellular Modem’ making is the first of its kind. Our cell phones can now be used to connect with the Internet. This is a great advantage as finding a ‘Hot Spot’ in many parts of our world is still difficult.

Portability is a main feature for any good business laptop. A good business laptop ought to be very portable. We should be able to take it in our briefcase with ease. It should have the weight which will not cause us any uneasiness or pain even if we have to carry it around all the day.

Most of the lightweight laptops can be set up in the ‘Ultra-portable’ and ‘Thin and Light’ categories of the notebooks. The Notebooks in these categories usually weigh less than 5 pounds and they are around 10/14 inches in size. Many of these are a lot smaller.

Business Principles We Learn from Warren Buffett

According to “Fortune Magazine,” the third most admired company in world is Berkshire Hathaway. When we think of Berkshire Hathaway we think of its head  one of the wealthiest man in the world  Warren Buffett. What business principles we learn from Warren Buffett? What is his magic?

Strategic Approach

Warren is one of the best investors in the world. His approach is simple. He does not buy stocks as much as he buys businesses. He focuses on a companys value, its stock price and its risks. He looks for companies with strong brands, simple business models, a good return on equity with a lot of debt.

If the price of a firm is less than its value, Warren is interested. In doing his homework, he studies the firms competition, ignores what analysts have to say, and pays little attention to fluctuating market trends. In fact when the market is down, he believes that may the best time to buy.

Jim Collins’ Lens

Let’s start by looking at Warren from a perspective of what Jim Collins teaches in his seminal book “Good to Great.” The book was the result of Jim’s research, where he led a team in a five-year study in which they “scoured a list of 1,435 established companies to find every extraordinary case that made a leap from average results to great results.”

Jim describes the best leaders of the companies that became great as “level 5″leaders. They are ones who built “enduring greatness through a paradoxical blend of personal humility and professional will.” A level 5 leader is first and foremost ambitious for the cause.

Humble Style

Warrens humble style is refreshing. He has simple tastes. He doesnt wear expensive suites. He lives in the same home he bought in 1958. And, he drives his own car. Warren also is famous for how he makes fun of himself. One of his one-liners is, “I buy expensive suits. They just look cheap on me.”

Professional Will

Warren is driven as demonstrated by his almost incomprehensible wealth. Warren looks not only for businesses that are a good deal, but he looks for leaderships who have long tenures of success in their business and who are deeply passionate for the business.

Back to Jim Collins – the Hedgehog Concept

Jim’s team came to simple but powerful conclusions. One important point they make is referred to as the “hedgehog” concept. A key to greatness is finding the intersection, referred to as the sweet spot, between your talent, passion,and economic opportunity.

When we look at Warren from the “hedgehog” framework, we find simple insights:

Passion: What are you deeply passion about?

Talent: What you can be the best in the world?

“I was wired at birth to allocate capital and lucky enough to have people around me early on-my parents and teachers and Susie [his late wife]-who helped me make the most of it,” Buffett told Carol Loomis of Fortune magazine in the June 25 issue.

Economics: What drives your economic engine?

Finding great companies and leaders and investing for the long-haul.

Warren found his passion and talent in life and focused. He became one of the most successful and richest investor in history.

Businesses To Start For Under $500

COMPUTER CONSULTING. As the computer pervades almost every aspect of our daily lives, people need to become computer literate–or at least know how to work things. If you have basic computer knowledge as well as specific expertise with popular software (Word Perfect, Lotus 1-2-3. etc.), individuals and other businesses will find your help worth paying for. You can have clients come to your home, but they might feel more comfortable if you came to their offices or homes to work on their particular machines. Of course if you consult for business, you must go to them. Advertise in the Yellow Pages or send direct mail queries to various business offices that you know use computers. Check your local computer dealers and ask about businesses that have just bought computer systems–you KNOW they’ll need help, and the dealer usually isn’t interested in helping customers work the things once they’ve made the sale. In fact, you might be able to enter into a deal with the computer dealer in which he recommends you as a consultant. For further reading: The Computer Consultant, Schueler Communications, Inc., 208 N. Townsend Street, Syracuse, NY 13203.

COMPUTER PROGRAMMING. No software package right now out of the box is going to work for a business exactly the way they want it to, so custom computer programming is often needed. Your programming ability can create a custom applications for retailers and other businesses. If this idea interests you but you don’t know programming, a home study course available from International Correspondence Schools, 925 Oak St., Scranton, PA 18508-9989.

CLOWNING. This business is no laughing matter. decent profits can be earned from doing your funny business at children?s parties and schools. Contact nursery schools, pre-kindergarten classes, and day care centers and offer your services. The schools may not be able to pay much, so birthday parties are probably your best bet. Advertise on community bulletin boards and in local shopper papers. Two publications worth getting are: Creative Clowning, Java Publishing Co.,6510 Lenham Dr., Colorado Springs, CO 80918 ($16.95); and Start A Clowning Business by Donna Huff, 203 State Rd.,Sellersville, PA 18960 ($5).

DJ SERVICE. Good disk jockeys are still in demand for large parties of all kinds: birthdays, anniversaries, small weddings, office parties, dances, etc. You’ll need a large selection of popular dance tunes that covers a wide variety of tastes and styles, and quality sound equipment that is both portable and powerful enough to project throughout a large auditorium. You might consider staging your own dance weekends at a resort, charging per couple. Place ads Yellow Pages for this service.

GARAGE SALE ORGANIZER. Sure you can make some money with your own garage sale, but you can make much more by becoming a professional. You can organize and run garage sales for dozens of households in your town. Your sales pitch is that you know what sells and what doesn’t, how to price objects, how to attract customers and what to serve (such as free coffee). As the organizer, you can either charge a flat fee for your services or accept a percentage of the total take. But you must insist that you run the show, and that your decisions on pricing and display are not questioned. Look for The Garage Sale Book, $7.95 from E.A. Morgan Publishing Co., Dept IO-10, P.O. Box 1375, Huntington, NY 11743-1375. Or How To Profit from Garage Sales, $5.95 ppd. from Income Opportunities Booklets, P.O. Box 40, Vernon, NJ 074672.

Buying vs. Leasing Salon Equipment

When updating salon equipment or starting a new business you have to decide which financing option is best for you. Depending on your budget, you have a decision to make; do I lease of finance my new salon equipment? Here at Keller International we get asked all the time about the pros and cons of buying and leasing salon equipment.

Commonly Asked Questions about Leasing Salon Equipment:

What is the difference between leasing or financing (through a bank) for purchasing my styling chairs and equipment?
What are the advantages to leasing vs. a bank loan?
Who do I turn to for leasing equipment and how does it work?

Leasing Salon Equipment is Easy and Affordable

Leasing is not a new option for salon businesses; in fact a lot of salons lease their equipment instead of financing it through a bank. The advantages of leasing are many. Leasing is quicker and easier for most business owners who have limited capital or who need equipment that must be upgraded every few years, while purchasing equipment can be a better option for established businesses or for equipment that has a long usable life.

Advantages of Leasing Salon Equipment

The primary advantage of leasing salon equipment is that it allows you to acquire salon furniture and supplies with minimal initial expenditures and allows you to finance 100% of the equipment costs, shipping costs, taxes, etc. This frees up your cash and other credit for other purposes.

Another financial benefit of leasing salon equipment is that your lease payments can usually be tax deductible, thus reducing the net cost of your lease. In addition, leases are usually easier to obtain. The lease applications are just one page and approvals are usually within 24 hours.

Leases also have more flexible terms and payment structures than bank loans for buying salon equipment. This can be a significant advantage if you have bad credit or need to negotiate a longer payment plan to lower your costs.

We at Keller International, work with several financing institutions that can finance all your salon equipment needs. Highland Financial Group, Quest Resources, Bank of Cardiff and Beneficial Capital are a few that offer great service and an understanding of the salon and barbershop community.

Credit Repair- Beware The Scam Artists!

Credit repair seems to be the buzzword today. With our economy taking a long ride on the recession train, it seems that dozens of new credit repair companies spring up every week. This leaves the consumer with a sometimes terrorizing ordeal of trying to make the right decision concerning having an outside source repair their credit.

You obviously must be very careful when choosing the right company to help you improve your credit. Let’s look at some of the warning signs to help you avoid the scam artists who are prevalent in this industry.

Number One- If a company or individual wants a large fee upfront before any work has been done, run, don’t walk to the next exit. Many of these predators charge $500-$2500 upfront and are making a very good living doing absolutely nothing! Buyer beware.

Number Two- Avoid the pushy salesman who wants to rush you into a decision. Legitimate credit repair companies already understand the pressures that are on consumers today and our respectful of the individual making an informed decision when they are ready.

Number Three- Do your homework! Check them out on the Better Business Bureau’s website to see if there is any derogatory or negative information on the company. Many times I’ve discovered several complaints lodged against a company and gone elsewhere with my business. Also be aware that not every business will be listed in the BBB’s database. You can check out a business at .

Number Four- Go to Google.com and do a search for that company to see if there is any negative information floating around cyberspace. Many times you will find great information about a company to help you make your decision.

Number Five- Ask the credit repair company if they have any referrals of people that don’t mind being contacted to see if they were satisfied with their services. Most of them won’t give you any because they keep their customers private, however listen to the way they respond to you. Sometimes their tone and demeanor will reveal a whole lot about the company.

In my experience, the legitimate companies that are doing great work for people to improve their credit are extremely hard to find. Years ago, I personally went from enjoying an 824 FICO score down to below the 500s because I lost my business. I was determined to restore my credit, so I will went about educating myself on the credit industry. I have since restored my credit and enjoy helping other people do the same without being ripped off.
One company that can help you tremendously in helping to restore your credit is CreditMac.com . I have found them to be honest and reputable and incredibly reasonable in their pricing. In fact, they dont charge people without providing professional services, they dont charge flat monthly fees or large up-front fees. Additionally, CreditMac.com does not lock you into long-term contracts.
I give them my highest recommendation.

Decorating Your House by Siv Mjellekas

Modern Scandinavian interiors invest heavily in the white color. You will discover that the neatness and fluid flow of the rooms will give you the space you wish even if you do not have a lot of it to start with. The idea is to utilize lots of white or paint everything inside white, then splash some colors that can make things unique and odd at the same time.

Decorating Your Living Room

Siv Mjellekas likes to utilize many different tones towards the solid white finish in terms of decorating living rooms. This is because the light should naturally appear into the location, though a sunroof or a large window that boasts of your outside landscape. You are able to add the tones through minor items, like your couch pillows, the lampshade or the rug. Nevertheless, avoid overdoing it by placing colors on massive objects like a large painting that dominates your wall, the sofa or your fireplace. The colors must only be hints that accessorize the pure white background.

Elements to Consider

Siv Mjellekas intends to integrate a number of elements that will accentuate the modern design better, for example using innovative and state-of-the-art furniture and appliances. These can be black, white or silvery steel. These fixtures will wisely break up the very bright effect of the environment, especially if you’re getting a lot of light from the windows and other sources. In case you would like to provide some balance and add extra warmth into the room, Siv Mjellekas recommends using wood or a carpet. You can invest in a cherry or oak coffee table or place a huge red rug in the center just to add some comfort.

Bring in the Outside

The amazing thing about contemporary Scandinavian interior styles is that it might successfully include the outdoor environment as a seemingly useful part of the living room. All you’ve to accomplish is push the curtains aside to bring in the greenness of the grass and trees on the outside. This will instantly serve as buffers for your solid white finish. It is possible to mix the lights or just shut off all your lights during the day. Only turn some lamps on if you’re utilizing various colors for the lampshades. Build partitions as you do this by rearranging your furniture or just facing some chairs and stools to the windows.