Content Marketing Trends for Business Owners in 2017

As we approach 2017, its interesting to think about where were headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for whats ahead but in todays fast-changing world, what does that look like?

Below are some content marketing trends youll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. Thats why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.”  Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you dont build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, its vital you understand who your ideal target market is. Theres no point in investing your time and money into marketing when you dont have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasnt, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

Develop Content Ideas that Align with Sales Goals. Heres some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.
o Get 50 new leads a month into our sales funnel.
o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

Business Notebooks Guide

Business notebooks are capable of empowering every business or companies. These can be proposed for a set of completely operational workers, one which is well structured and all set to meet every need of today’s enormous technological challenges. This will create personnel that are unified, well connected and absolutely structured for the current work place.

The Laptops are high-tech communication equipment. These complicated devices are supreme for every business applications like record keeping, presentations, wireless networking, and instant communication.

Laptops must be a crucial constituent in every company’s on the whole business approach. They should also be on the companys list of achievements as they will just be the cutthroat edge your company desires to boost manufacture and then beat the competition.

Buying any kind of high tech processor will be a true challenge. In this case, Laptops are also no exceptions to this rule. Also, the Notebook technology changes continually. Every two years or so there is a new breed of notebooks and technology that is released. For this keeping an update of all latest advances about technology isnt a simple job.

For the first point ever in history, the notebooks are outselling the desktop. The Notebooks are now getting faster, smaller and are nearly matching the functionalities and performance levels of a desktop computer.

The Laptops are fast becoming better connected and the most high class notebooks come with the Wi-Fi connections. Most of them have the tri-mode 802.11a/b/g wireless system. Recent models like Ultra-Portable VAIO VGN-T350P from Sony have raised the bar with a feature called ‘Built-in Cellular Modem’ making is the first of its kind. Our cell phones can now be used to connect with the Internet. This is a great advantage as finding a ‘Hot Spot’ in many parts of our world is still difficult.

Portability is a main feature for any good business laptop. A good business laptop ought to be very portable. We should be able to take it in our briefcase with ease. It should have the weight which will not cause us any uneasiness or pain even if we have to carry it around all the day.

Most of the lightweight laptops can be set up in the ‘Ultra-portable’ and ‘Thin and Light’ categories of the notebooks. The Notebooks in these categories usually weigh less than 5 pounds and they are around 10/14 inches in size. Many of these are a lot smaller.